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I'm a 36 year old UX specialist. Skilled in both design and frontend dev; I've created over 100 websites, applications, and visual identities.

I contract out my frontend expertise at, run a little design studio at Bandit Design, and share some art at EPIC.

In 2022 I launched a new service to help every day people take care of their climate impact at GoodyGood.


Key Skills and Proficiencies

My history

I've been designing and building websites, applications, and visual identities since November 2003.

I'm self-taught, with my years of skill and experience driven from a deep passion for solving problems, crossed with a love of all things technology. This passion led me to expand my skill set from simply beautiful design, to the technical side of things — leaving me in a rare position among the web industry; skilled in both design and development.

This alone makes me a valuable asset to any team, as I ensure that my design decisions are based around the potential technical implementation, and vice versa. I've also founded and run several tech startups, providing me with a deep understanding of business. My work is reliably on-budget and profitable.

My diverse skillset ranges from planning and wireframing, to usability and user experience, to implementation of both web and mobile, to marketing and growth. More recently I've developed my service design expertise in a formal environment, adding yet more tools to my skill set. My day-to-day toolbox includes Figma, Balsamiq/InVision, Affinity/Adobe, JS (Svelte, Node, etc), Git, Firebase/SQL/Mongo.

I've helped to create and successfully plan, wireframe, design, project manage, build, and market several SaaS businesses. These include GoodyGood (a carbon offsetting company), MinuteDock (a clever time tracker), 200 Square (an online-only real-estate agency), Love To Ride (a behaviour change platform), and several others.

I've worked closely with more than 50 different clients from all walks of life — ranging from Government departments like DIA, IRD, NZ Police, and DoH; television shows like The Wheel of Fortune; international charities like Ronald McDonald House; and public companies like Trade Me, Google, and Microsoft.

I'm based in Wellington, but I've worked remotely with teams in Auckland, Sydney, London, and San Francisco.